The Chaos in the Digital Space


A lot is happening in the digital space…I find it tough to follow and keep pace. Having said that I also believe that we are right now living in very interesting times and witnessing the change that will define the future. So does this mean that that what we are experiencing now is far from the future? I think no…The future is already there; it’s just not logically arranged.

So what is the future? Is “Cloud Computing” the future, is “Virtualization” the next big thing or is “empower with simple ideas” the way to go? There is no one concept that will win this race hands down. All these concepts have carved the present and have defined the way we behave, interact and collaborate today.

Cloud computing as defined by Wikipedia is “Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid”. My experience with my clients has given enough evidence to believe that the adoption of this concept in on a rise, but still I feel that this space is a bit “cloudy”. There are issues with data security, scalability and performance that needs to be sorted before organizations will go full guns in adopting this as the next platform to support their business.

Virtualization as a concept was always there with us. I think the complete support system for the human clan is virtualized (Religion). So the human community has always understood this concept much better that the concept of “Cloud”. We stay in an almost virtual world of our own; we look alone but we are never alone, we always have resources at our disposal. This has made this world one common meeting place cutting across religions and geographical boundaries. I believe Virtualization will surely accompany us in the future.

Empowerment has been one of the most used/misused terms in the recent past. This term is in the agenda of every top executive and politician; how this gets delivered is a totally different discussion. What I see today is that this plain and simple word has revolutionized the way services/products are delivered. The concept is to create simple ideas and execute them quickly to solve needs (irrespective of the size of the need; big or small). The overall timeframe from idea to execution needs to be relatively small to derive maximum benefits. It’s a dynamic market place so we are pegged against a shifting goal. Look at the mobile applications store from Blackberry or the Apple Apps Store, these stores give you simple but effective applications for your needs… use them and move on…

I cannot predict the future, but what I can do is lay down some clear trends that will impact our lives to a great extend:

  • We will have more virtualization… Getting things done will matter… Who and from where will not be something that we will be bothered about. We will know our neighbors through blogs and chatsJ

 

  • The future is for unwinding and becoming creative at what we do. Break those conventional ways of doing things and come up with simple ideas to uncomplicated matters. Should one talk while driving? Conventional thinking created the Bluetooth enabled hands free…this did solve the need, but can’t we have a small application that sends an SMS to the caller “I cannot take your call as I am driving”. Simple, effective and responsible idea!!!

 

  • Cloud or No Cloud – the writing on the wall is clear: People/Organizations will stick to their core competencies and will demand highest level of commitments and availability from support processes/systems/people. As  a Pharma company, I should focus on my R&D and product development and not on IT systems and its corresponding infrastructure

 

Let’s keep our fingers crossed

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About Amitesh Srivastava
I have over eight years' experience in IT and Business Consulting. I have been involved in business analysis, consulting and client management for reputed clients across life sciences domain, and possess good understanding of various commercial systems managing pharma sales and marketing processes

One Response to The Chaos in the Digital Space

  1. Joydeep Das says:

    Apropos “As a Pharma company, I should focus on my R&D and product development and not on IT systems and its corresponding infrastructure”…. as stakeholders in the IT Services Industry, another point of view for us would be – we are glad that these companies still value their IT Infrastructure, have rebounded from recession and the IT spending is increasing (even though the increments are way lower)… 🙂

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